The travel and tourism industry is always ever-evolving. Earlier the travelers mostly used to plan holidays for just relaxing in hotels or simply for sightseeing, but now they are all willing to walk an extra mile or two for getting that enriching travel experience.
Experiential Travel is essentially a form of immersion travel. A type of tourism in which the people mostly focus on experiencing the destination that they visit by delving into the culture, history, environment, and food of the place.
This trend is especially seeing an uprising in the Gen Z and Millennial generations, who are greatly full of energy and also feel the rush when partaking in the local culture of the visited place. Traveling with such a purpose – volunteering and partaking in local festivities and activities, knowledge building, actually makes for a very fruitful experience.
A great contributing factor behind the emerging popularity of the place is definitely social media. People are seeing their favorite influencers visit destinations and get immersed into experiencing the destination fully. Experiential travel also aligns with practices of promoting sustainability and responsibility while traveling. This really is a much needed positive impact of social media per se.
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